You work for BMW, you SHOULD drive a BMW
June 26th, 2009 Posted in BMW, Corporate
If you work for Pepsi, will they kick your ass if the company caught you sipping Tropicana during lunch?
And here we think BMW might not be so luxurious after all as the headquarters in Germany have reportedly adapted a drastic marketing move—requesting its own employees, especially those who still don’t cruise in a smashing BMW model, to buy one. Over 7,000 cards were distributed among the employees in the German BMW factory.
The said cards bore the following lines: “What’s wrong here? You like working with us. You appreciate your job and income. But you drive a vehicle from a competitor.” The cards also carry three signatures from BMW’s men from the higher ups: Ian Robertson, BMW’s sales chief; Harald Krueger, the head of personnel; and Manfred Schoch, union representative.
BMW spokesperson Alexander Bilgeri confirmed the interesting humor to Bloomberg.com, an online news provider. It wasn’t a joke, a hoax, or a job threat. No one will lose a job if he or she chooses to drive a competitor’s model. Rather, the effort is aimed at awareness and inspiration—letting the factory workers that they are an invaluable part of the company.
The recent scrapping of vehicles and incentives offered by the government did not good to increase the sales of luxury brands like Mercedez Benz and BMW. Half into the year, the BMW Group—Rolls Royce, Mini, and BMW included—has managed to sell an estimated 488,000 vehicles, which is almost a 21% decrease in sales.