In celebration of the BMW’s first art car anniversary, the German automaker has created a short movie that tells the history of the iconic BMW Art Car Collection that will also be featured in the BMW Museum in Munich. For all car enthusiast and fans of the German automobile brand, the video is, indeed, a great virtual tour that shouldn’t be missed.
Here is a preview of the BMW Art Cars video:
The history and development of the collection is shown extensively in the video that is easily available on the Internet. Each of these 17 “works of art on wheels” is designed by a famous international artist and the video pays great tribute to these artists along with amazing photos of the art cars. The virtual museum also features statements from each of the artists and never-seen-before racing footage. Several arts and culture experts also contribute statements that can be viewed on the video.
According the Head of the BMW Group Corporate Strategy and Communications Bills McAndrews, the virtual video enables everyone to see all of the 17 BMW Art Cars after four decades. The German luxury car brand has created a special website (www.bmw-artcartour.com) that is solely dedicated to the BMW Art Car collection, all 17 of them, its designers, history, and the arts and culture that inspired them.
These art cars are featured individually at the BMW Museum in Munich. Some are even featured on several cultural institutions worldwide but through the virtual museum, everyone in the world can see them as a massive art collection anytime, anywhere, and for free.