German carmaker BMW recently shared that it is planning to introduce a BMW 3-seriies running on diesel in the United States taking note of the progress of diesel infrastructures and negative baggage it brings in the U.S. and other markets.
The numbers of BMX X5 are quite impressive in the United States and it accounts for about 30% to 50% of BMWs sales. The US market is still amazed at how the modern diesel performs. A BMW executive also shared that diesel technology plays a big role on how diesel engined vehicles will do in the market and how the BMW lineup will meet the new fuel efficiency standards.
Although the introduction of BMW diesel vehicles is a big possibility, the car manufacturer dismisses plans to bring in the new 3-Series Touring that is responsible for half of the sales of 3-Series in Europe. The figures of BMW forecasts that they will only be able to roll out 1,000 units per year in the United States making it unfeasible for the model. The X5 is still very successful in the U.S. and a major change in the market’s behavior is needed for the Touring to click.
BMW also explained that the attitude of consumers toward engine cylinders and engine capacity must change. The numbers are less becoming relevant and the real issue is providing the performance that the end user wants. The names of BMW models will serve as the guide of buyers of how the vehicle performs instead of indicating only the vehicle’s capacity. The new BWM 335i, for example, has a 3.0 liter turbo while the 328i has a turbo engine with 2.0L displacement.